There are too many open source email marketing software available in the market. So, this at least limits the amount of research you have to do to evaluate the best of the available option. On the other side, businesses and enterprises use E-mail very effectively to advertise and market their products among potential customers as well as solving issues within the existing customer base. E-mail Marketing Software tools are key to achieving optimum utilization of all resources when it comes to using E-mail as a point-of-contact.
An open-source email automation tools and software can help you send, schedule, track, and analyze the emails and customer behavior. So practically, when all the email marketing efforts are put together, the need for automating software to save time and improve accuracy becomes highly essential.
What Is Email Marketing Software?
Like the social media, email marketing is a fundamental tool in almost any digital marketing campaign. Email marketing doesn’t cost much to get started, and you’ll find lots of choices to configure a solution for your company’s needs. In addition, you’ll achieve impressive engagement numbers when you use an email marketing service properly.
E-mail Marketing Software also helps create and manage campaigns and events based on the mail platform which might involve advertisements, products and even direct sales of your products and services.
E-mail is a direct form of communication with people and even organizations which makes it extremely vital for businesses to have a huge ecosystem on the mail platform. E-mail Marketing tools help manage this ecosystem, keeping all vital elements under constant supervision and trying to improve the output as much as it can.
Features of an E-mail Marketing Software Tool
E-Mail Automation: An E-mail Marketing Software tool will automate and simplify the whole mail sending and receiving process. An E-mail Marketing Software tool can also respond to certain queries and mails from customers. The user can set template response to similar mails and queries using the software, and from there on, it will respond to E-mails of such profiles automatically.
Analytics and Metrics: An E-mail Marketing Software is in most cases integrated with Google Analytics or some other Analytics platform. Analytics will help you judge the execution and success of your advertising and marketing campaigns and also how the future campaigns should be carried out. Having statistics and figures at your disposal will always make your job easier running any business.
Social Media Management and Integration: E-mail is the stepping stone to a social media connect. E-mail Marketing Software tools integrate the power of mails with social media marketing. Facebook, Twitter and Instagram are very vital tools if you want to promote your brand or service in today’s world.
Top 12 Bulk Email Marketing Platform Free & Open Source
- List Messenger
- Drip Free
- GNU Mailman
- Benchmark Email
Mautic is an one of the most advanced E-mail marketing software tools marketing automation platform. It has a wide range of features that automate almost all advanced functions and enable seamless functioning. It has a social media marketing feature that allows organizations to listen to their target audience and also interact directly with them on their social media platform with complete package when it comes to E-mail marketing. Organizations are then able to build their lead lists from social mentions, hashtags, keywords etc. Mautic helps you manage Ads over Google and Facebook as well. Mautic also uses Google Analytics and give use daily and weekly reports regarding responses and alerts you about irregularities.
phpList is a great E-mail Marketing software tool that enables great integration over a range of Email marketing platforms. It has an excellent subscriber management system which helps sort them, and adapt and respond according to their activity. It is very scalable and can be used from the smallest of businesses to even large enterprises. The response and alert systems are automated which make it very time-saving. . pHpList helps in creating and managing campaigns as well, from scheduling them and planning them. It has an Google Analytics integrated, keeping you in the loop with overall activity on a daily basis. Bounce processing and management another very important feature which helps avoid delivery errors and keeping check on invalid E-mail IDs and accounts. pHpList is a complete package when it comes to E-mail marketing and can be used by small and medium enterprises.
3. List Messenger
List Messenger is one of the most basic E-mail marketing software tools out there. It has a completely automated subscriber management system. This include with this it vast message archive system which makes it easy to manage similar response and alerts. Subscriber history enables tracking of vital information and helps you manage messages and campaigns accordingly. But being simple does not make it devoid of an array of features. It also has a very convenient spell check feature which keeps your e-mails precise and error-free. List Messenger is integrated with Google Analytics which helps keep track of important information regarding subscribers and important alerts and responses on a daily and weekly basis.
Mailtrain is an essentially of Self-Hosted Newsletter App built with Node.js. It provides various features like List Management, Template Editors, List Segmentation, RSS Campaigns, with Mailtrain you can send mails via a local SMTP or by integrating with a dedicated SMTP Provider. Well just to answer that question – Pepipost provides you free integration with Mailtrain by which you can send upto 30,000 emails for free in a month.
5. Drip Free
This is a full-featured email service provider and is designed to handle all email marketing and marketing automation needs, Drip hava an option to advanced automation features like tags, custom events, and custom fields, attributes to help SEO optimization, send emails through opt-in form on your website, sending marketing sequences and one-off broadcasts, sending emails to trial and demo users, and paying customers. Drip focuses on the email and analytics portion of marketing automation, rapidly becoming the email marketing automation choice for digital marketer. Mobile networking helps to stay in touch with leads, direct provide product review-triggered emails ask customers to submit a review of that product or experience, campaigns allow users to keep content organized and specific, list contains all active, subscribed and unsubscribed features.
SendBlaster visual campaign builder allows you to create detailed campaigns to engage your audience. You can create a campaign from scratch or tap into the marketplace where they offer dozens of the most common marketing campaigns to choose from, including abandoned cart nurturing or webinar sign-up and follow-up. The dashboard and regular activities or actions of the software can be personalized according to the user’s needs. The layout and the templates of the E-mails can be edited and framed to your need. The service also provides insight into detailed reports so you can gain insight into your pipeline, traffic sources, and conversion timelines. Another great feature is its bounce management system which helps avoid delivery and response failures.
On top of email marketing and automation, OpenEMM also offers a CRM, landing pages, and a complete webinar solution. Using this tool, the user can create and send service emails and even email newsletters. Besides this, the software is capable of organizing the user lead management. You do not have to face any limitation for the number of subscribers, mailing lists and emails to send. Also, their campaign tool is managed through a calendar, allowing you to see exactly when you will be reaching out to your leads. OpenEMM also supports the execution and configuration of service monitors.
Everything from Mailchimp email editor to their automation tool is set up to work via a drag-and-drop interface, making the system intuitive and easy to use. It offers forever free plan that offers up to 12,000 email sends per month for up to 2,000 subscribers. To upgrade to the premier plan of Mailchimp it will costs $10 per month for unlimited email to sends to a maximum of 500 subscribers. The response and alert system are automated, wherein MailChimp starts sending bulk responses to similar set of subscribers. Another great feature is the Ad management feature which enables advertising over various platforms, mainly Google and Facebook. MailChimp is integrated with Google Analytics which helps track responses and subscribers daily. MailChimp can manage small to medium enterprises very easily, which makes it one of the most popular E-mail marketing software tools on the market.
By adding a 1and1Mail to their functionality, can help surface the right leads to your sales team using features like lead scoring. 1and1Mail is an award-winning open source email marketing software that is meant for SMEs. It is an ideal tool for mass mailing and for sending personalized emails. 1and1Mail Free Edition lets you send up to 50 free emails. The service also allows you to share dynamic content in your emails this allows you to provide different experiences to your contacts based on the way you segment. The software also provides in-depth insights, including open and click rate reports. ActiveCampaign has four plans which you can choose to pay for monthly or annually.
On of top email, Moosend also has a forms tool that allows you to collect new leads, which you can then segment into specific lists and enter into email nurturing campaigns.It enable you get more easy to use drag-and-drop editor, email marketing automation triggers, real-time analytics, and list segmentation features. It offers free tier that comes with feature-packed, but at max, you can send mail to 1,000 subscribers and won’t have a dedicated IP address. If you want to run a more nuanced email nurturing campaign, you can always create a campaign from scratch to meet your specific business needs. The next upgrade is priced at $8, and you get up to 2,000 subscribers. The plans vary in cost based on the number of emails sent per day/ month.
11. GNU Mailman
GNU Mailman is a very basic E-mail Marketing Software tool, very convenient as starter software. The goal of GNU Mailman is to make it simple for those who are just getting started with email marketing to segment their contacts, design a professional email, and start nurturing leads. Mailman has a very good subscriber management system enabling the user to automate and schedule response and mails to subscribers according to their need. The bounce management feature is also a very convenient feature which helps in avoiding delivery and response issues. GNU Mailman is integrated to Google Analytics which helps keep track of responses and issues on a daily basis. Mailman deliverability team monitors their servers around the clock to ensure your campaign consistently reaches the’ inboxes of your recipients.
12. Benchmark Email
Benchmark Email one is an email building tool with personalized features, and the included analytics make it simple to optimize your email strategy and create targeted customer segments. In the free version of Benchmark, you get the drag-and-drop editor, various templates, sign-up forms, build basic drip campaigns, and the list hygiene feature. The software is user-friendly and easy to use.
It uses data to increase personalized content and inform your list segmentation to boost your engagement. They also offer a visual marketing automation tool so you can create a unique customer journey at scale. Benchmark offers a free Starter Plan with up to 2,000 subscribers and 14,000 emails per month. The premium features are designed to cater to the enterprise-level business, starts at $11.89 for up to 600 subscribers and unlimited email sends per month.